If there is anywhere you need to be
this Saturday night it is at the Apache Indian Concert at the Pavement. I
managed to spend my afternoon with Apache and I have to say his company is
inspiring. The 'just turned' 40 year old is as youthful as ever and has so much positivity emanating from him that we could have sat in silence and I
would have walked away smiling. But sitting in silence is not something I do
when I am not meditating and not ever in the presence of a superstar.
We know his array of hits
"Chock There" and "Arranged Marriage", he has been involved
in numerous Bollywood projects including Lovebirds and Dil Apna Punjabi and is
now working with Saif Ali Khan in one of the songs off the movie 'Race'.
He is a music driven person with
wisdom, a genuine soul with depth and a unique character with personality and a
sense of humor.
Apache Indian was born in
Handsworth, Birmingham UK. His parents where born in Jullunder (Punjab), India
& moved to the UK in the 1960's. Apache grew up in Handsworth, which was
largely made up of working class immigrants that had settled from Jamaica &
India.
You have been in this business a
long time now, what is the secret of your longevity?
Originality. I have never done
anything copied or remixed, I have written everything myself and I don't feel
that my music falls into any particular genre. My music represents the fusion,
it's multicultural – it represents life. My music & lyrics are a simple
reflection of this cross culture.
Your sound is very timeless. A song
that was a hit 15 years ago can still be listened to today and no one would be
able to tell that it is an old song. Only a handful of musicians are able to do
this, one of them being Bob Marley. How does this make you feel?
It's a great feeling. To hear
Arranged Marriage still playing at clubs is a great feeling. Boom Shakalak was
used in Scooby Doo2 and over 100 commercials until date. That of course gives
me a very gratifying feeling. I guess it is because what I do is what I feel –
I make music. I don't make it for that time following a certain fad or
anything, I just create my best.
What is one of your most memorable
experiences?
That would have to be when I toured
India in 1993. I was taken to meet the Prime Minister. Here I was with my
simple styled music that is reggae based and I met with Sonia Gandhi. Rahul,
her son, disguised himself to come and see me in Dehli and I guess they just
felt very proud that an Asian was doing well; being on Top of the Pops, MTV
with the Indian elements made them feel proud and to see the appreciation was
an achievement for me.
You do a lot of charity work, tell
us about that?
I run the Apache Indian Foundation
and also do a lot of work for numerous organizations like the Blind
Association, I work with young offenders both Asian and Black in the UK. There
is a lot we have to deal with like drugs, crime and violence. Being a role
model means that I have to do and say the right things and I enjoy it. It is
important to have your own role models, when growing up we only had our parents
or people in our families – but you would hardly see any Asian faces on TV, in
sport, etc.
Also music is street so the youth
can relate that much more easier to music.
Who are some of the major stars you
have worked with and who would you like to work with?
I have worked with Asha Bhonsle, A R
Rahman, The Fugees, Desmond Decker, Maxi Priest and Boy George to name a few. I
would love to work with Lata Mangeshkar – in India there are very few younger
artists who really stand out, but I think Sunidhi Chauhan is brilliant. I would
also like to work with M People and more reggae artists.
What is your message to the many
musicians who want to be where you are today?
What is key is originality! If I
heard something from Nairobi I would love for it to reflect the city, the
country, the culture. This isn't the formula though, but at least people will
respect you for doing your own thing – when it is your own thing you can carry
it on, hence I am here twenty years later!
You went quiet for a long while, is
there any particular reason for this?
Well, I had 7 top 40 hits, 4 Brit
Awards and I didn't have any experience. I was getting totally ripped off
because I wasn't business savvy and I guess it was too much to swallow at one
go. So in essence, I took a step a back to take two steps forward. But in the
mean time I was presenting my own TV shows, Radio shows, Channel 4 in the UK
sent me to India to record 'Apache goes Indian' and co-presented a show on MTV
from Jamaica called 'Reggae Sound System' with Reggae singer Patra. The show
included exclusive interviews & the best Reagge videos from around the
globe & I presented a live music show for Charlton TV called 'Soul Music.'
In India everything is very visual –
so unless you are seen you are famous, where as around the world there is a lot
more where that came from with print media and radio. But it is going very well
now with my going back to India to sign new deals.
What sort of a show do you have in
store for Nairobi tomorrow night?
A fantastic show!! 3 generations of
fans who will want to hear the new and old. I love Nairobi and am glad that am
loved here too. Being on stage is no easy task but as usual I will give my 110
per cent. This is a family show so of course there will the young and the old
and if you love reggae, bhangra and pop then you will have yourself a great
time.
What is your opinion of the current
music scene?
There is no reggae in mainstream
music. Over the years there was talk of fusion as well but we see less Asian
artists in the charts. The Jay Seans and Rishi Richs are being dropped off
labels and record companies are trying to sign on old artists. Also there is
nothing new – people just stick to the formula including the people who play
the music, as if they are afraid to try something new. Also there is a lot of
downloading of songs, so artistes are probably not making so much in sales, the
upside of that of course is that there are more live performances but then you
don't get a gig unless you are a known musician and to be a known musician you
need have sold albums – it's a viscous circle!
Today what challenges do you face as
an artist?
People don't disrespect me – when
you have been in the industry for as long as I have to tend to become
established and people know you and your music. I guess it is a challenge to
create something fresh and new to appeal to the younger generations.
But I am very happy to be where I am
– my music has shown me the world three times over it has brought me back to
Nairobi and for that I pay it immense respect. In this business it is so easy
to go wrong, one just has to stay focused.
What inspires you?
God.
What are the pros and cons of being
an Asian in the limelight?
Pros are there aren't many in the
market and cons are that people feel that it adds flavor for a season, the
thing is we are here to stay.
What is your opinion on Shilpa
Shetty?
She got a lot of publicity and
because 'Bollywood is in' – the producers thought they would bring her in and
it worked. But here she is talking about racism but she doesn't know the half
of it. Good luck to her though, she played it really well – the thing is racism
is real. I have grown up with it and it is no joke. No disrespect to Shilpa
Shetty, but people get stabbed and shot and it is not getting better. It is getting
worse – religion and war all breeds racism. People die because of racism.
Terrorism of course makes a difference, it brings in things from the past with
the west then blaming Muslim, Sikhs, Hindus – they all see us as the same. It
isn't intentional and it is not in your face, but it is there – I have seen
racism go up and down and down and up again. Where are we going to be in 10
years? With racism, one thing leads to another. My take is if you are going to
make a difference don't do it for the money or the hype or the publicity. I
have been asked to be in the reality TV shows that feature celebs, but I stay
away from it.
How important are Indian traditions
to you?
Very important. Cultures and
traditions are important for everyone no matter what your background. But
instead of letting traditions or cultures from the past hold us back, we should
look at culture that is now and respect it. Why wait 100 years from now to
celebrate the culture that we are enjoying today? I come from different
influences like I enjoy reggae music, I speak different languages, I enjoy
Chinese food so I say that we are a part of a new culture. Don't disrespect the
past but look at religion as well – even that has its different influences.
What is religion? Being good right? Don't lie, rape, rob – you need not learn
that from a book. Things are changing.
Tell me about your dreadlocks?
Everyone thinks that I have them
because it leans more to the black community but you will surprised – Saints
who went from India to Jamaica had dreadlocks – that's where it came from.
Because of the lack of understanding because of the language barrier there was
so much that the Jamaicans took from Indians. You can actually do a search on
this on the net on Hinduism influences on Rastafarian the results may just
astound you!
For more on this artist
Trivia
Bob Marley died on his birthday
He is opening a Rasta Shanti Camp in
Goa
Star sign: Taurus
What Nots
Aishwarya Rai or Angelina Jolie?
Aishwarya Rai
Manchester United or Newcastle
United? Man U!
Fast cars or Fast women? Fast Women
Snow or Sun? Sun
SMS or Snail Mail? SMS
Arranged Marriage or Love Marriage? Love
Arranged Marriage or Love Marriage? Love
Jullundar or London? Jullundar
Favorite things
Favorite Food: Indian
Favorite Color: Red
Favorite time of day: Evening
Favorite Number: 7
Favorite Animal: Elephant
Favorite Musician: Bob Marley
Favorite Movie: Gandhi
Favorite place in the world: Goa
What is the first thing you do in
the morning?
Drink Tea
What is the last thing you do at
night?
I can't tell you that